Privacy Policy — Reddy ScaleX

Reddy ScaleX (“we,” “our,” or “us”) operates the website reddyscalex.site from our office in New Delhi, India. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us through any channel, or engage our services. We are committed to protecting your privacy and handling your data with transparency and care.

This Privacy Policy is governed by Indian law, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (“DPDP Act”), as those laws apply to us.

1. Information We Collect

We may collect the following types of information:

Information you provide directly: When you fill out our contact form, request a consultation, email us, call us, or engage our services, we collect details such as your name, email address, phone number, business name, website URL, industry, marketing budget range, and any other information you choose to share about your business and goals.
Automatically collected information: When you visit our website, we may collect technical data such as your IP address, browser type and version, device type, operating system, pages visited, time spent on each page, referral source, and approximate geographic location through standard analytics tools (named in section 6 below).
Cookies and tracking technologies: We use cookies, web beacons, and similar technologies to enhance your browsing experience, remember your preferences, and collect analytics data about how visitors use our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

To respond to your enquiries, consultation requests, and service-related communications
To prepare written proposals based on your stated needs
To provide, manage, and improve the digital marketing services you've engaged us for
To send you relevant updates about your project, campaign performance, and deliverables
To improve our website, user experience, and service offerings based on usage patterns
To send occasional marketing communications (only with your explicit consent, and you can unsubscribe at any time)
To comply with applicable laws, regulations, and legal obligations
To detect, prevent, and address technical issues, fraud, or security concerns

We do not sell, rent, or trade your personal information to third parties for marketing purposes under any circumstances.

3. Legal Basis for Processing

We process your personal data on one or more of the following legal bases:

Consent — where you have explicitly consented (e.g., by ticking the consent checkbox on a form, or opting into a newsletter);
Contract — where processing is necessary to perform a service contract you have signed with us, or to take steps before entering one;
Legitimate interests — where it is in our reasonable business interests to process the data (e.g., responding to enquiries, basic site analytics) and your rights do not override those interests;
Legal obligation — where we must process the data to comply with Indian law.

4. Data Sharing

We may share your information with trusted third-party service providers who help us operate our business, including:

Email hosting and communication platforms (e.g., Google Workspace)
Analytics and tracking tools (named in section 6 below)
Advertising platforms (e.g., Google Ads, Meta) — only when managing campaigns on your behalf, in your own ad accounts
CRM and project management tools
Payment processing services

These providers are contractually obligated to handle your data securely and only for the purposes we specify. We do not share your data with any third party for their own marketing purposes.

5. Data Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and regular security reviews. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security against all possible threats.

6. Cookies, Tracking & Third-Party Tools

Our website uses cookies and similar technologies (such as pixels and tags) to operate, secure, and improve the site. The third-party tools we use, and the purposes they serve, are listed below for transparency. The exact set of tools active at any given time may vary; current implementations are reflected in our website code.

Google Analytics 4 (GA4) — provided by Google LLC. Used to understand aggregate website usage, traffic sources, and which pages are most useful. GA4 sets cookies that may include a randomised identifier and may collect IP addresses (truncated where supported).
Google Tag Manager — provided by Google LLC. Used to manage and deploy tracking tags on our website without modifying code. Tag Manager itself does not set tracking cookies but is the container through which other tools may operate.
Google Search Console — provided by Google LLC. Used to monitor how the site appears in Google Search, and to identify technical issues. Operates on aggregated, anonymised data.
Meta Pixel (Facebook Pixel) — provided by Meta Platforms, Inc. May be active during paid-advertising campaigns to measure ad performance and to build audiences for retargeting on Facebook and Instagram.
LinkedIn Insight Tag — provided by LinkedIn Corporation. May be active during LinkedIn advertising campaigns for similar purposes to the Meta Pixel.
Hotjar / Microsoft Clarity — may be used to capture aggregated session recordings and heatmaps to understand how visitors use the site, with masking of input fields by default.
Hosting and delivery providers — our website is delivered via standard web-hosting infrastructure that may log basic request metadata (IP address, request time, user agent) for security and operational purposes.

You can control cookies through your browser settings, including blocking or deleting them. Most browsers also offer a “Do Not Track” signal — we currently do not respond differently to that signal because there is no standard interpretation across the industry, but we keep the matter under review.

Our use of these tools follows the published terms and policies of each provider. Reddy ScaleX is not affiliated with, endorsed by, or partnered with Google, Meta, LinkedIn, or Microsoft — these tools are simply industry-standard utilities we use, like many other businesses.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Contact form submissions — retained for up to 24 months after last contact, in case you reach out again;
Newsletter subscriptions — retained until you unsubscribe or request deletion;
Active client records — retained for the duration of the engagement plus 36 months thereafter for invoicing, audit, and legal-defence purposes;
Financial / tax records — retained for the period required under applicable Indian tax law (typically eight years).

8. Your Rights

Subject to Indian law (including the Digital Personal Data Protection Act, 2023), you have the following rights with respect to your personal information:

Right to access — you can request a summary of the personal information we hold about you;
Right to correction — you can ask us to correct information that is inaccurate or incomplete;
Right to erasure — you can ask us to delete your personal information, subject to legal exceptions (e.g., information we are legally required to keep);
Right to withdraw consent — where we rely on your consent, you can withdraw it at any time without affecting the lawfulness of processing before the withdrawal;
Right to grievance redressal — you can contact our Grievance Officer (details below) with any concern about how your data is handled;
Right to nominate — under the DPDP Act, you may nominate another person to exercise these rights in the event of your death or incapacity.

To exercise any of these rights, please contact us using the details provided below. We will respond within a reasonable period and, in any case, in line with the timelines required by applicable law. We may need to verify your identity before acting on your request.

9. Third-Party Links

Our website may contain links to third-party websites, platforms, and services. We are not responsible for the privacy practices, content, or security of those external websites. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our website and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child without parental or guardian consent, we will take steps to delete it promptly.

11. International Data Transfers

Some of the third-party service providers we rely on (e.g., Google, Meta, Microsoft) may process data on servers located outside India. Where personal information is transferred outside India, we rely on the protections offered by the providers' own published privacy practices and on applicable contractual safeguards.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our website or services after a change to this Policy constitutes acceptance of the revised version.

13. Grievance Officer & Contact

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, or wish to raise a privacy-related grievance, please contact:

Grievance Officer — Reddy ScaleX
Email: hello@reddyscalex.site
Phone: +91-855-599-1259
Postal: A 67-70, 2nd and 3rd Floor, Palam Extension, Sector-7, near ICICI Bank, New Delhi, Delhi 110077, India
Business hours: Monday–Saturday 10:00 AM – 7:00 PM IST.

Reddy ScaleX is an independent digital marketing agency. We are not affiliated with, endorsed by, or partnered with Google, Meta, Microsoft, LinkedIn, or any other third-party platform. The mention of any tool, brand, or platform in this policy is purely descriptive and does not imply any partnership or endorsement.